The scientist in me wants to write something again and I was reading a couple of very interesting books now, that inspired me… They helped me to define something, that is clear, but we maybe didn´t hear/read it in such a compact form. For example I was reading about the beliefs that we have and this thought resonated in me:
“As Rokeach pointed out, each of us has certain beliefs ranging from those that are primitive and strongly held to those based on authority, which we derive from our social interchanges. These beliefs set cluster and form attitudes, that Rokeach believes fall into two classes – attitudes towards objects or issues and attitudes toward situations.” And in these attitudes also our needs are reflected. We all know about Abraham Maslow´s pyramid of needs (we can see it here in the picture).
Personally I liked also Vance Packard´s Eight “Hidden Needs” (here with some of my notices):
1. Need for Emotional Security – “we are living in one of the most insecure eras in human history”, so we want to be ensured, everything is fine,
2. Need for Reassurance of Worth – especially because we live in a highly competitive and partly impersonal society,
3. Need for Ego Gratification – not only “you are good enough”, but also “you are special, you are the one and only”,
4. Need for Creative Outlets – and uniqueness,
5. Need for Love Objects – if there is not a partnership, it is usually replaced by pets and so on, (why not),
6. Need for a Sense of Power – also in a sense of driving a motorbike on the open road which makes you feel powerful,
7. Need for Roots – especially with increasing our mobility we appreciate to know and feel our roots, our home (it can be the home inside of you, in your soul, sure),
8. Need for Immortality – partially because of our fear of our own mortality, partially because of our need to “leave a trace in the world” – not to die when we die physically.
I am very interested in how you feel about it. What is maybe the most and less important “hidden need” in your life? You can tell me in the comment section or also on Twitter. I am looking forward. Yours Lucie*
(The quotations are from: LARSON, Charles U. 1989: Reception And Responsibility, p. 171. Belmont (California): Wadsworth Publishing Company. and PACKARD, Vance. 1964 (!). The Hidden Persuaders, p. 61-70. New York: Pocket Books.)